Estelle Huang Contact
2021Creative Director


Farfetch-Valentine’s Day


In this project, I conceptualized and executed a Valentine's Day campaign for Farfetch China, centered on capturing the diverse emotional nuances of modern relationships. The creative direction balanced editorial-grade minimalism with high relatability, successfully resonating with the local audience. This strategic approach resulted in a 10x surge in organic traffic on Farfetch's official WeChat channel, boosting readership from a 3k average to over 23k per post.

Farfetch is a leading global marketplace for the luxury fashion industry. The Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 1,400 of the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.





Role Competencies& Deliverables

    Creative Direction: Concept Development, Visual Identity, Art Direction.
    Production: Set Design & Fabrication, On-site Execution.
    Content: Fashion Photography, Short-form Video.
    Strategy: Market Analysis, Social Media Growth, Integrated Marketing.