Creative Diretor
Estelle Huang
Contact 


Portfolio
IG: @estelleh.creative


               ESTELLE HUANG








CURRICULUM VITAE

Education



Master of Fine Art
Course loaded in Design&TechnologySchool of the Art Institute of Chicago, IL
2023-2025

Bachelor Degree on
Architecture& Environment Design
University of Edinburgh, UK
2016-2020

Work Experiece

Founder & Brand Strategist, Full-time
The Therapy Design Studio
April 2022  – June 2025
  • Creative Technology Integration: Spearheaded the digital transformation of the brand by bridging physical furniture design with digital interfaces. Currently exploring 3D web rendering and interactive data visualization to showcase furniture ergonomics.
  • Brand & Visual Architecture: Built the entire brand identity from scratch, achieving significant market traction and social media growth in the first year through a cohesive strategy of visual storytelling and digital innovation.


Fabrication Technician, Part-time
SAIC Digital Fabrication Studio
August 2025  – December 2025



Creative Director, Freelance
Dec 2020  – Apr 2023Selected Project:
  • Air Jordan, Hangzhou, 2023
  • Pepsi x Jackson Wang, Shanghai, 2022
  • Tod's, Shanghai, 2022
  • Farfetch, Shanghai, 2021
  • TATA, Beijing, 2021
  • Judydoll & Disney, Shanghai, 2021
  • Wallpaper magazine, Creative Director Assistant, 2020

Space Design & Installation Design, Freelance
Dec 2020  – Dec 2025 Selected Project:
  • Chicago  Architetcure Biennale, 2025
  • Paris Fashion Week, Sepia Pop up, 2024
  • StaffOnly Pop up, Shanghai, 2023
  • GABRIELE COLANGELO Showroom Pop up, Shanghai, 2023 
  • Exhibition Design, Anarya Art Center Group Show, Beijing, 2021


Architect, Full-time
AOM studioJun 2020 - Dec 2020
Marketing Intern, Full-time
Design RepublicJun 2017 - Jan 2018

Skills

Founder & Brand Strategist, Full-time
The Therapy Design Studio
April 2022  – June 2025


Fabrication Technician, Part-time
SAIC Digital Fabrication Studio
August 2025  – December 2025

  • Digital Interactives: Arduino (Sensors/Actuators), Creative Coding, TouchDesigner, Robotics, Light Projection Mapping
  • Project Management: Exhibition Design, Site-specific Installation, Vendor Coordination, Team Leadership
  • Fabrication: 3D Printing, Woodworking, Welding, Mold-making (Resin/Silicone/Plaster), Furniture Making, CNC Machining
  • Design & Engineering: Rhino (Grasshopper), AutoCAD, Adobe Creative Suite (Illustrator, Photoshop, Premiere), SolidWorks, Vectorworks
2022-2025Branding


The Therapy


The Therapy is a designer furniture brand I founded and scaled. Building on two years of experience as a Buyer for Mid-Century Modern (MCM) furniture in the UK, I identified a market gap upon returning to China: the lack of high-aesthetic, attainable alternatives to premium vintage originals. I strategically positioned the designer brand to capture the "attainable luxury" segment, specifically targeting lifestyle-oriented professional women through highly curated visual storytelling.

Operating as a Lean Startup, I oversaw the entire product lifecycle—from conceptual design and manufacturing to brand identity and multi-channel marketing. Leveraging 3D visualization, the brand’s social handle (@Asi-Design) secured 2,000 high-intent followers within the first three months through digital renderings alone, eventually scaling to a community of 4,000+ active users. This digital-first strategy achieved a peak monthly revenue of $20,000 within the first year.

To further the brand's digital ecosystem, I designed a WeChat Mini-program ( SaaS-integrated sales platform), providing customers with a seamless, interactive, and high-conversion web experience.

 

Core Competencies & Deliverables
  • Brand Strategy & Vision: Defined market positioning and developed comprehensive Go-to-Market strategies.
  • Creative Direction & Visual Identity: Orchestrated the complete Brand Identity and Visual System (VI).
  • 3D Design & Visualization: Expert-level 3D modeling and photorealistic rendering for product development and marketing.
  • Content & Social Media Marketing: End-to-end social media content strategy and community management.
  • Creative Technology: Full-stack development of interactive web experiences and e-commerce UI/UX.
  • Production & Supply Chain: Managed the transition from design prototypes to mass production.
2022Tst–dmo.WWWCreative Director


Farfetch-Valentine’s Day


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Mar 16 2032Tst–dmo.WWWTest Board F


Farfetch


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Mar 16 2032Tst–dmo.WWWTest Board D


Judydoll & Disney


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Mar 16 2032Tst–dmo.WWWTest Board E


Air Jordan Retro


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Mar 16 2032Tst–dmo.WWWTest Board G


Air Jordan-Channel 23


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2023Tst–dmo.WWWInstallation Artist


Conlangelo


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Mar 16 2032Tst–dmo.WWWTest Board I


Exhibition for Artist Shan


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